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  • About
    • Introduction
      • Message from the Minister for Trade and Tourism
      • A word from the Australian Services Roundtable
    • Services Exports Action Plan
      • Why an Action Plan matters?
      • Development of the Action Plan
      • Acknowledgements
    • Australian Services Exporters
      • COVID-19: Impact, challenges and opportunities
      • Characteristics of Australian services exporters
      • Four modes of service delivery
      • New insights – services sector’s international presence and contribution
      • Australia’s ‘born global’ services exporters
    • Get in touch
      • Contact us
    • Australian Government
      • Progress update newsletters
      • Useful government resources for businesses

    • Services Exports Action Plan

      • Download PDF
      • Download WORD

      Services Exports Action Plan - at a glance

      • Download PDF

    • Latest progress update

      • Download PDF
      • Download WORD
  • Outcomes
    • Outcome 1
      Outcome 1
      Free and open international trade in services
    • Outcome 2
      Outcome 2
      Best-practice systems and rules across Australia
    • Outcome 3
      Outcome 3
      World-class skills and talent
    • Outcome 4
      Outcome 4
      Cutting-edge and internationalised services
    • Outcome 5
      Outcome 5
      Information-driven policies and business strategies
  • Actions
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  • Progress
  • State & Territories
    • State and Territory Initiatives
      • Australian Capital Territory
      • South Australia
      • New South Wales
      • Tasmania
      • Northern Territory
      • Victoria
      • Queensland
      • Western Australia

Australia’s Nation Brand

Australia’s Nation Brand is now available for use by Federal, State and Territory government agencies and will be available for businesses to apply to their international marketing efforts soon.

Actions

4.3A
Government
Deliver an industry-led, government-enabled Nation Brand that supports the whole spectrum of Australian services capabilities
Progressed
4.3E
Government + Industry
Develop a consistent, unifying look and narrative to support the promotion of Australian services overseas
In progress
Department of Foreign Affairs and Trade - Australian Government
Want to get involved in Australia’s Services Exports Action Plan?
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This website was last updated on: 26/07/2022