In the decade ahead the linkages between globalisation, technological change and new forms of production, consumption and trade will shape economies and societies in profound ways.
For Australia there are significant opportunities. It is vital we apply science and technology, in particular innovation in digital technologies, to improve our productivity and harness new sources of growth across the economy.
Alongside ensuring that Australia is at the forefront of service delivery innovation, we need to ensure a strong Australian brand that places our services capabilities front-of-mind globally.
Australia is well known for its tourism and education sectors, but is less well known for its business, technology and science capabilities. Strengthening Australia’s reputation and expertise in these capabilities will make it easier for Australian businesses to attract overseas investment and consumer interest in their services, experiences, and products.
The Australian Government and the services industry need to work hand-in-hand in cultivating a strong nation brand that will inspire the world to invest, visit, study and buy from Australia.Show moreless