Objective 4.3

Recognised brand that places Australian services front- of- mind globally

Action 4.3E

In progress

The Government and industry will jointly develop a consistent, unifying look and narrative to support the promotion of Australian services overseas and help shift international perceptions of Australian services capability and businesses.


Government response
Related Action/s

Develop a Government and industry-led services narrative to support the promotion of Australian services overseas, with an emphasis on the internationally recognised capability of Australian services firms, their collaborative nature, and their innovative and solutions-driven ethos. This should include identifying and promoting points of excellence and success stories in the Australian services sector and highlighting specific expertise.


Progress to date

Australia’s Nation Brand is now available for use by Federal, State and Territory government agencies and will be available for businesses to apply to their international marketing efforts soon.