Objective 4.3

Recognised brand that places Australian services front- of- mind globally

Action 4.3A

The Government will deliver an industry-led, government-enabled Nation Brand that supports the whole spectrum of Australian services capabilities and allows services exporters to adopt the Nation Brand when promoting their service offerings internationally.

Austrade

Industry
recommendation/s
Description
Government response
Related Action/s
13A

Develop a Government and industry-led services narrative to support the promotion of Australian services overseas, with an emphasis on the internationally recognised capability of Australian services firms, their collaborative nature, and their innovative and solutions-driven ethos. This should include identifying and promoting points of excellence and success stories in the Australian services sector and highlighting specific expertise.

Agreed
13B

The Australian Government should ensure Australia’s Nation Brand initiative captures and supports the whole spectrum of Australian services capabilities and allows services exporters to leverage the Nation Brand to promote their service offerings.

Agreed

Progress to date

Australia’s Nation Brand is now available for use by Federal, State and Territory government agencies and will be available for businesses to apply to their international marketing efforts soon.