Recognised brand that places Australian services front- of- mind globally
The Government will deliver an industry-led, government-enabled Nation Brand that supports the whole spectrum of Australian services capabilities and allows services exporters to adopt the Nation Brand when promoting their service offerings internationally.
Develop a Government and industry-led services narrative to support the promotion of Australian services overseas, with an emphasis on the internationally recognised capability of Australian services firms, their collaborative nature, and their innovative and solutions-driven ethos. This should include identifying and promoting points of excellence and success stories in the Australian services sector and highlighting specific expertise.
The Australian Government should ensure Australia’s Nation Brand initiative captures and supports the whole spectrum of Australian services capabilities and allows services exporters to leverage the Nation Brand to promote their service offerings.