Objective 4.2

Export assistance is known to services businesses, accessible and fit for purpose

Action 4.2G

In progress

The Government and industry will jointly create greater awareness of how Landing Pads can support Australian start-ups overseas, including in creative industries.


Government response
Related Action/s

Increase awareness among creative industries of Austrade’s global landing pads to support innovation in exports.


Progress to date

Austrade’s Landing Pads provide sector-specific 90-day boot camps which provide start-ups with a short-term global market-testing immersion. Established as part of the Global Innovation Strategy, the Landing Pads have been established in five key global locations: San Francisco, Berlin, Shanghai, Tel Aviv and Singapore. Austrade’s Landing Pads program has supported over 340 businesses since 2016. This includes alumni from creative industries such as virtual reality, augmented reality, textiles and immersive media.

The Landing Pads program has supported three creative industries bootcamps – a virtual and augmented reality mission to North Asia in 2019, a gaming bootcamp to China in 2019 and an immersive media virtual bootcamp in June 2020. Landing Pads alumni have achieved commercial outcomes as a direct result of the program, such as setting up an entity in market, securing export sales, and forming a collaborative partnership or agreement.

Amid the COVID-19 pandemic, the Landing Pads program has been providing virtual services to digital startups and scaleups. The Landing Pads program has continued to provide a range of services, including 1-to-1 business development support from Austrade, connections to startup ecosystems, customers and partners, access to Entrepreneurs-in-Residence and mentors. Globally, Austrade has delivered four virtual bootcamps and one virtual 90 day cohort.